GENERAL
Who can register as a brand on Sehaye?
Whether you’re a brand or an agency, a startup or an established firm, or anywhere in between, Sehaye is a place for YOU, as long as you’re looking to execute influencer-driven barter campaigns on social media.
Brands from across categories can sign up for the dashboard, and fill in details to get access to Influencers across 10+ genres. Happy campaigning!
Who can be a Sehaye influencer?
To be an influencer with Sehaye, the individual needs to have 1000+ followers on Instagram or YouTube along with a public creator profile, engagement of 2% or above on their content, consistency in posting, and a certain level of expertise or skill in a particular niche they are building an audience for.
Who can register as a brand on Sehaye?
Whether you’re a brand or an agency, a startup or an established firm, or anywhere in between, Sehaye is a place for YOU, as long as you’re looking to execute influencer-driven barter campaigns on social media.
Brands from across categories can sign up for the dashboard, and fill in details to get access to Influencers across 10+ genres. Happy campaigning!
What is the Sehaye barter application?
The vision behind Sehaye is simple, a platform wherein both brands and influencers can benefit by mutually collaborating on a social media campaign. Brands offer their products/services to the influencers in exchange for social media promotion. No monetary aspects are involved in such a collaboration, but a barter of mutual growth is offered through such a partnership.
Under this model, Sehaye becomes the facilitator bridging the gap between both parties by bringing them together on a single platform where they can directly connect with each other, eliminating the need for intermediaries and the hassle of reaching out over various platforms like email, WhatsApp, direct messages on social media, calling on phone lines amongst others.
Which platforms does Sehaye support?
Sehaye currently supports barter campaigns on Instagram and Youtube (but we’re continuously working towards adding more platforms!).
How does Sehaye generate revenue?
Sehaye works with brands on a pay-per-campaign basis. The fee is charged depending on the number of influencers in each category (like Nano, Micro, Macro, etc.) that the brand decides to work with. However, Sehaye is a free-to-use application for influencers
Who generates the content?
The content is generated by the influencers based on the brief they receive from the respective brands that onboard them for the campaigns.
Who owns the content?
All content rights are owned by the influencer who creates the content. However, interested brands can purchase the content rights from the influencer at an additional cost.
What is the approval process for the influencer-generated content?
The Sehaye application is designed keeping in mind the different steps and processes involved in the campaign so that there is no need to leave the platform at any stage. The content, once created by the influencer, can be shared for approval within the app itself. During the process, the brand can reject, approve or suggest changes on the submitted content.
What are the ground rules on the Sehaye platform?
At Sehaye we expect our partners (influencers and brands alike) harnessing the power of content to commit to certain rules.
Respecting the integrity of the platform, all communication and conversation between influencers and brands must take place only through the provision made on the app. Sharing of contact information is NOT allowed.
In the process of content creation and exchange, the brand can request up to 3 iterations of content from the influencer after reviewing and making relevant suggestions. In order for a seamless exchange process to take place, we have made provisions for brands to provide the utmost level of clarity through Dos and Don’ts, Content Production Guidelines, Uploading and Caption Guidelines, and beyond.
What if a brand or an influencer breaches the rules?
In an occurrence where an influencer or a brand fails to commit to the rules of the platform, as a compliance procedure, we would be forced to pull down the ratings.
In certain cases, we would be forced to blacklist the influencer, the brand or both, thereby revoking access to several opportunities of collaborating within a thriving and growing community of brands, influencers, and content.
What personal information does Sehaye use?
Sehaye will be using your name, address, and social media insights. ONLY basic information such as name and follower count will be public along with additional information and metrics such as engagement, audience data, campaign performance, etc built on Sehaye’s in-house data systems are made available to the brands.
Personal information linked to an influencer’s profile such as phone number, address, birthdate or other details will NOT be revealed or released to the brands by Sehaye. However, to fulfil the requirement of a barter exchange, at the shipping stage, the influencers’ address will be made available for the brands to view.
INFLUENCER
What are the requirements and the sign-up process to be an influencer on Sehaye?
To be a Sehaye influencer, the individual needs to have 1000+ followers on Instagram or YouTube along with a public creator profile, engagement of 2% or above on their content, consistency in posting, and a certain level of expertise or skill in a particular niche they are building an audience for.
Think you fit the checklist? Sign up as an influencer by downloading the Sehaye App via Google Play here or App Store here. Finish a quick sign-up process, connect your Instagram or YouTube profile (or both), and start applying for campaigns that catch your attention, with brands that interest you
Will my personal information be shared with the brands?
Basic information such as name and follower count will be public along with additional information and metrics such as engagement, audience data, campaign performance, etc. Personal information linked to the influencer’s profile such as phone number, birthdate or other details will NOT be revealed or released to the brands by Sehaye. However, to fulfil the requirement of a barter exchange, at the shipping stage, the influencers will be asked to provide their address.
Why is Sehaye requesting permission to link to my social account?
You need to link your social media accounts to Sehaye so basic information like your follower count, engagement rate, audience data and segmentation can be derived and conveyed to brands helping them shortlist your profile for their campaign.
How do I receive products from the brands I collaborate with?
Once you have been shortlisted for a campaign by a brand, you will be able to update your address in the ‘Profile’ section, making your address available for the brand to view for the purpose of shipping. If you would like to update your address at any point, you will need to intimate the brand through the ‘Chat’ section available within the App for ease of communication.
Is TDS applicable for barter collaborations?
As per the Finance Act 2022, a new section, 194R, has been inserted in the Income Tax Act, 1961 that states a mandate of 10% tax deduction at source of the aggregate value of the benefit or perquisite provided by any person to another person for their business/profession over the value of Rs. 20,000. The CBDT’s circular no. 12 of 2022, dated 16th June 2022, clarifies certain situations and exceptions on the applicability of this section.
Is Sehaye cutting out Talent Agents?
Sehaye is a platform built using technology that enables influencers of all calibers and social media an opportunity to connect directly with brands, showcase their work, and have a fair chance to be selected for campaigns.
Why am I unable to link my social media account?
If you’re facing technical difficulties linking your accounts try exiting the app and restarting your device. If the issue persists, uninstall the application and reinstall it. In case the problem is still unresolved, reach out to our team for assistance.
Are brands allowed to negotiate deliverables?
Brands are required to abide by the number of deliverables mentioned at the time of campaign creation and onboarding of influencers. However, with mutual agreement, if you as an influencer would like to submit additional content upon the brand’s request or by personal choice, we are happy to be a platform that facilitates such a relationship without any additional complications coming in the way of such an exchange.
Once my content is approved by the brand, how much time do I have before posting?
The ‘Scheduler’ section on the Sehaye application will reflect all the dates on which content needs to be released as a part of the campaign. Each campaign that you are onboarded for will have a separate schedule, all highlighted distinctly on the Scheduler. The brands will update the Scheduler for the campaign with the respective dates that you are expected to commit to. Dates will be reflective of product shipment date, date the content needs to be sent for approval on, dates the content needs to be taken live, etc.
Why is no one selecting my profile?
If your profile is not being selected, it can be because of one of the following reasons.
- You do not fit the requirements of the campaign brief by the brand.
- Your ratings on the app are less. You can learn more about how to grow as a Sehaye Influencer here.
- The brand doesn't fit your niche.
However, don't be disheartened if your profile isn't selected for a particular campaign. Multiple influencers apply while the closest few to the campaign brief are chosen by the brand. You may continue to apply for newer campaigns that are a better fit for your niche in order to increase your chances of selection.
Why is no one selecting my profile?
If your profile is not being selected, it can be because of one of the following reasons.
- You do not fit the requirements of the campaign brief by the brand.
- Your ratings on the app are less. You can learn more about how to grow as a Sehaye Influencer here.
- The brand doesn't fit your niche.
However, don't be disheartened if your profile isn't selected for a particular campaign. Multiple influencers apply while the closest few to the campaign brief are chosen by the brand. You may continue to apply for newer campaigns that are a better fit for your niche in order to increase your chances of selection.
Where will the brand be using the content?
If your profile is not being selected, it can be because of one of the following reasons.
- You do not fit the requirements of the campaign brief by the brand.
- Your ratings on the app are less. You can learn more about how to grow as a Sehaye Influencer here.
- The brand doesn't fit your niche.
However, don't be disheartened if your profile isn't selected for a particular campaign. Multiple influencers apply while the closest few to the campaign brief are chosen by the brand. You may continue to apply for newer campaigns that are a better fit for your niche in order to increase your chances of selection.
Where will the brand be using the content?
The brand can only use the influencer's content on their social media profiles, as digital usage is not included in the original agreements. However, if the brand wants to use the content further, they can do so after consulting the influencer and agreeing on the terms of usage.
Will I be credited if a brand uses my content?
The brand can only use the Influencer's content on their social media profiles, as digital usage is not included in the original agreements. However, if the brand wants to use the content further, they can do so after consulting the influencer and agreeing on the terms of usage, which may include giving credits.
Can I remove the brand collaboration content from my social media platform(s)?
All content created and released as a part of the brand collaboration should be live for a minimum period of 60 days from going live. If an influencer is found archiving and/or deleting the post before the same, it would affect the Influencer rating and could also lead to being blacklisted from the Sehaye App
How many content pieces do I need to submit for the same brief?
The idea is always to get it right the very first time. In an effort to facilitate complete clarity for the Influencers, Sehaye has made provisions for the brand to share comprehensive campaign details including Dos and Don’ts, Production Guidelines, Uploading and Caption Guidelines, etc. in advance. However, in case the brand feels the necessity to request for a better iteration of the submitted content, the brand has the right to ask for changes upto 2 times from the Influencer. In case of any disagreement post that you can connect with a Sehaye team member by raising a ticket here.
What if I receive a broken product from the brand?
Once you receive the product, please go to the delivery section on the Sehaye application and mark that it's been delivered. The next step is to report the defective/broken product and upload a photo. Our team will be in touch with you for further assistance with the issue.
Can I sell similar content from the same shoot to someone else?
It would be highly unethical for any influencer to sell content from a particular brand’s shoot to another brand. It would also be considered as breach of agreement terms signed on the Sehaye app between the Influencer and the brand, since the contract would contain clauses advising against such an action.
If any influencer is found not adhering to the agreement terms, as a compliance procedure, we would be forced to pull down the ratings, affecting the Influencer’s potential for selection and discovery on the Sehaye application.
In certain cases, we would be forced to blacklist the influencer, the brand or both, thereby revoking access to several opportunities of collaborating within a thriving and growing community of brands, Influencers, and content. It would be highly unethical for any influencer to sell content from a particular brand’s shoot to another brand. It would also be considered as breach of agreement terms signed on the Sehaye app between the Influencer and the brand, since the contract would contain clauses advising against such an action.
If any influencer is found not adhering to the agreement terms, as a compliance procedure, we would be forced to pull down the ratings, affecting the Influencer’s potential for selection and discovery on the Sehaye application.
In certain cases, we would be forced to blacklist the influencer, the brand or both, thereby revoking access to several opportunities of collaborating within a thriving and growing community of brands, Influencers, and content.
What’s the concept behind Influencer Ratings made available on the Sehaye platform?
Sehaye has introduced Influencer Ratings as a way to enhance trust and transparency between influencers and brands. They are based on the influencer’s performance as well as adherence to best practices like timely delivery, smooth communication, quality of content amongst other things. The higher the ratings, the better the visibility amongst brands, and therefore, the likelihood to be shortlisted for more campaigns. On the other hand, they also help brands to find the right influencers and verify their professionalism without having to conduct any extra research. Due to a direct relationship with visibility and credibility on Sehaye, Influencer Ratings are a major motivation for influencers to give their best and adhere to best practices.
How is my Influencer Rating calculated?
Influencer Ratings are calculated on the basis of a well-researched formula by Sehaye which takes into consideration factors like average likes, engagement rate, follower count, average comments, average content views, etc.
How often is my Influencer Rating updated?
Influencer ratings are updated whenever a brand that you collaborated with adds their rating. Some brands may also skip the rating process causing the Influencer Rating to stay the same. Eventually, the Influencer Rating will average out reflecting the general experience brands have working with you.
What causes my rating to decrease?
Influencer Ratings may be directly affected by one of the following reasons.
- If you do not abide by the ground rules of the platform.
- If you do not adhere to the requirements of the campaign once onboarded like timelines and quality of content as set by the brand.
- Inconsistency with the content.
- Breach of terms of agreements signed on the Sehaye app.
How can I increase my Influencer Rating?
Theoretically, the best way to increase your Influencer Rating is through performance and abiding by best practices. By ensuring you are being prompt in your communication and by doing quality work, aiming to receive 5-star ratings by the brands you’ve worked with at the end of the campaign, your Influencer Ratings will improve.
Can I hide my rating from the brand?
Although Sehaye has a feature where you can hide your Influencer Rating, we strongly recommend you to keep it visible on your profile as it helps brands that are looking to collaborate understand your quality of work. If the ratings are hidden, it may impact the rate at which you get discovered, how often you get shortlisted for a campaign or even your credibility for the brand.
What if there is a delay from the brand in product delivery?
If there is a delay from the brand’s end, extra time will be provided to you to create content and send for approval. This will not affect your Influencers Ratings in any case
What if I am unwell/ have an emergency and want to drop off the campaign after being awarded the campaign.
We understand that an emergency situation can occur at any time. In the situation that you are unable to proceed with a campaign after being shortlisted we advise you to immediately contact our team who will let you know how to proceed further.
Is the application free for influencers?
Yes, the application is completely free for influencers to sign up and use.
BRANDS
Is Sehaye cutting out PR, Media, Advertising or Creative Agencies?
Sehaye acts as a platform, built using technology, that enables brands of all types with opportunities to connect directly with influencers, explain their vision, and work with them on campaigns for their brand.
How do I use the dashboard as a brand?
To get started, you need to first sign up and create a brief and input all the necessary details. Once your brief has been approved and goes live, interested influencers will start to apply. Brands can then shortlist the influencers they feel are the right fit for the campaign and proceed by sending them a contract to sign. After which you can ship your products for influencers to make content around and approve the content once it is submitted.
How can I ensure I'm not paying to reach fake followers?
Sehaye gives you access to comprehensive influencer insights including demographics so that you verify the influencer’s audiences and make well-informed decisions to collaborate accordingly.
When does payment get charged?
After you have shortlisted the influencers you want to work with, you will be required to make the payment. Sehaye follows a pay per influencer model so you will only be paying for the influencer you select without any other extra charges. Once we receive your payment, you can then chat with the influencers and proceed further with the campaign.
Can I browse influencers before I post a campaign?
Sehaye, as a platform, is built to bring to you a massive pool of influencers across types and genres. We have a mechanism that identifies their preference of brands and campaigns anonymously. However, the moment they submit an application for a campaign you’ve created, we will provide you with all the information, you will be able to browse through their profiles, and also gauge their performance through Influencer Ratings to assess their suitability as per your campaign requirements.
Is there a minimum spend?
No, you are free to choose the number of Influencers you wish to collaborate with for the campaign. Sehaye works on a pay per use model and the fee is charged depending on the number of influencers in each category (like Nano, Micro, Macro, etc.) that you decide to work with. You only pay for your requirement per campaign.
How do I post a campaign?
Before posting a campaign, you need to sign up on Sehaye as a brand/agency by filling in some information. Once that’s been completed, go the campaign tab and select create a new campaign. Fill in the general campaign details, enter your influencer preferences, establish the audience you want to reach, and lastly define the campaign guidelines. As soon as our admin team approves your campaign it will go live allowing influencers to apply.
How can I ensure an influencer doesn't promote my competitor?
With barter collaborations, Sehaye can not promise exclusivity of the influencer, where the influencer isn’t allowed to promote the products from a competitor brand. However, should it be a concern or a mandate for your campaign, you can include relevant terms and conditions in the contracts of association while onboarding the influencer for the collaboration.
How do I ensure the influencer complies with the brand guidelines during the content creation process?
As a brand, you will be sharing the campaign guidelines and the selected influencer will have to adhere to them, inclusions of which will be made in the contract signed by the influencer during the onboarding process. If the influencer doesn't not follow the brand guidelines, you will be allowed to request up to 3 iterations of the content. However, if the influencer still refuses to comply, they risk their credits, their ranking being lowered or being even blacklisted.
How do I send my brand’s product sample(s) to the influencer?
You can use any of your preferred shipping services to get the product delivered to the influencers. Once you have shipped the product(s), you could enter the tracking ID for the influencer to track their delivery on the Sehaye platform. Once the influencer receives the product(s), you will be intimated of the delivery and receipt by the influencer through the app itself.
Why don’t I recognise any of the influencers who have applied to my campaign?
Unless you follow the influencers on social media, you most likely won't. Rest assured, their audience knows who they are, and which is why they've accumulated a following and engagement from those who enjoy their content.
Can I check an influencer's social media engagement before approval?
Unless you follow the influencers on social media, you most likely won't. Rest assured, their audience knows who they are, and which is why they've accumulated a following and engagement from those who enjoy their content.
Is a post guaranteed to reach all of the influencer’s followers?
Sehaye’s inbuilt technology allows you to access metrics other than the number of followers. Whenever you shortlist an influencer, you can view their engagement rate, content views, audience data like location, gender, and age bifurcation, thereby giving you an opportunity to make an informed decision of their suitability.
Can I get a better breakdown of an influencer's followers?
Sehaye gives you access to influencer insights including demographics so that you verify the influencer’s audiences and make well-informed decisions to collaborate accordingly.
What if I don't like the content that is submitted by an influencer?
Influencers have developed their own unique way to keep their audiences entertained and grow their own community which is unique to them. They know best what kind of content works for their audience, and therefore, gets views and engagement. These can include everything from bad grammar to amateur photography, and despite it not appearing like premium content, the value of a post is best measured by audience interaction and the influencer's credibility. However, if you still feel that the post doesn’t fit your brand, you will be able to request changes or make suggestions via the Sehaye platform.
How do I choose an influencer?
Once the campaign is live to receive applications, influencers can apply for it through the Sehaye App. Once the applications are closed, the brand can choose from the influencers who have applied based on their metrics and how well they fit the campaign requirements.
To understand how to choose Influencers based on their metrics, click here.
What if I'm unhappy with the final results?
Final results of any campaign may vary due to external factors and social media variables beyond Sehaye’s or the Influencers control. However, you may reach us at hello@sehaye.com and we'll be happy to walk you through any posts submitted for your campaign to help you get the best outcome.
What if the influencer publishes the incorrect post?
Possibilities of the Influencer publishing an incorrect post are extremely low as we have created comprehensive workflows and systems, in-built on the app itself, allowing you to check the exact post with image, captions and hashtags before it is made live. Once the Influencer takes the post live, the live link is shared with you through chat before you mark the Influencer’s deliverable as completed.
However, in case of any situation where you require assistance, you could connect with our team at hello@sehaye.com.
Why is no one submitting posts for my campaign?
There could be several reasons for Influencers to not submit posts for your campaign such as—
- The deliverables expected from the Influencer in exchange of the product(s) through the barter collaboration are extensive. Consider tweaking the expected deliverables to make it fair by the Influencer.
- If a very specific niche or category of Influencers has been selected, you’re limiting the reach of your campaign. Consider broadening the scope and thereby, widening the reach to more Influencers.
- In case your brand is new or is not widely known, the Influencers might be hesitant to apply. Consider adding as much information and detail as possible to increase the interest of the potential Influencers for your campaign.
How do I measure my campaign's success?
The success of the campaign can be measured by referring to our performance metrics which include reach, impressions , URL Clicks from the Influencers account and metrics like Traffic from social, conversion from social , coupons punched etc . You can always reach out to the team for a detailed analysis.
When do I need to buy a content licence?
In case you wish to use the content created by the Influencers for usage more than just reposting on your feed like creating digital ads, you must licence the content from the Influencer. You can connect with our team on hello@sehaye.com. We would be happy to assist you!
What resolution and size is content provided in?
The content is provided in a standard resolution and size output which is required by the relevant platform it would be posted on
Where can I view the content submitted for approval? How many changes can I ask for?
On the dashboard go the content tab and select the influencer’s name to view their work. You will then get an option to approve the content or suggest changes. You are allowed to ask two changes from the influencer. In the case, the content still doesn’t meet your guidelines after the revisions please get in touch with our team.
Do I need to tag the influencer on licensed content?
If you have purchased the rights to the content, tagging the influencer is not mandatory. You are free to use the content for the mentioned set of deliverables as in the licensing agreement.
Is it possible to licence a high resolution image for offline usage as well?
In case you wish to use the Influencer’s content for usage beyond reposting like print campaigns or other offline usage, the necessary rights to the content need to be purchased from the influencer. You can connect with us on hello@sehaye.com to discuss the usage rights. We would be happy to assist you through the process of licensing and acquiring the relevant rights from the influencer. If the rights are for digital and offline usage, it would be valid for a limited time period mentioned as per the licensing agreement.
How are the Influencer Ratings calculated?
Sehaye Influencer Ratings are technology and insights-backed, derived using our signature systems. We take metrics like average likes, comments, follower count, video views, and engagement rate of the last 5 posts by the Influencer. Each of these metrics carry different weightages.
Influencer Ratings are also determined by past campaign feedback received from the brands. The feedback can directly impact the Influencer Ratings to go up or scale down.
Why don’t all influencers have a rating?
Since Sehaye is a growing community, we're continuously onboarding new influencers on the platform. Some influencers that are relatively new to the platform or have not been a part of any campaign since they have signed up, might not be having enough user feedback for their work. In such cases, the influencer’s rating might not be visible.
How often are Influencer Ratings updated?
Influencer Ratings get updated after every campaign performance once the Influencer receives feedback and ratings from the brand they worked with.