Social media has undoubtedly revolutionised influencer marketing. Brands can easily reach and interact with a wide and varied audience by collaborating with influencers.
Although influencer marketing has been around for a while, thanks to the internet and social media, brands can now interact directly with their target audience, build a digital presence, and easily share their ideas and values.
Popular social media platforms like Instagram, YouTube, and Twitter are home to thousands of influencers making them ideal for lead generation. Earlier when promotions were limited to television, radio or paid ad brands were unable to personally connect with their audience. Influencer marketing has made brand communication feel personalised as well as transparent. Nowadays, most brands engage in some form of influencer marketing.
However, not all brands can (or want to) get involved in monetary contracts.
To address this concern, brands can run barter campaigns as they tend to require little to no monetary investment but still generate excellent results and organic reach.
Well what exactly are barter collaborations? As the term ‘barter’ implies it does involve trade between the brand and the creator. Essentially, the company sends their products to the influencer to try out and to make interactive content around. It is a win-win situation for both parties. While brands don’t have to spend extra, influencers get the opportunity to try new products.
Barter campaigns are often underutilised because they can be difficult to execute. They are usually multiple influencers and to coordinate and manage the entire process from start to finish usually proves to be a challenge requiring a lot of time, energy, and resources.
Systematic barter platforms can greatly simplify and streamline the campaign workflow as they make it convenient to communicate your brand objectives and campaign expectations to the influencers involved.
5 Reasons to Leverage the Power of Barter Campaign Platforms
- Easy selection of influencers
One of the challenging parts of influencer marketing is to select the right and desired influencers in your niche. A wrong selection of influencers can lead to the failure of brand campaigns. It can impact your overall reputation and decrease engagement.
A barter platform can solve this problem smoothly. It allows brands to filter according to their preferences. When searching for influencers, they can choose filters like age, gender, follower count, etc.
It will remove the hassle and help brands as you connect with the right set of influencers.
- Access to live campaigns
Another major problem that brands face is not having access to their live campaigns.
Online campaigns directly impact your business. Thus, it is crucial to keep an eye on the campaign metrics.
Access to live campaigns can help identify the shortcomings and rectify them to improve the overall barter campaign.
3. No minimum spend required
You no longer need to worry about having a minimum spend amount.
A well-designed barter influencer platform allows you the flexibility to choose however many influencers you require for the campaign. A pay per use model gives brands the liberty to work within your requirements and budgets which otherwise prove to be difficult when going the agency route.
Well, isn’t it great? To work with your choice of influencers and pay only for your requirement per campaign. It is!
4. Access to influencers’ social media engagement
Remember, you cannot select influencers solely based on their follower count. A higher follower count doesn’t guarantee higher engagement. Similarly, a lower follower count doesn’t mean lower customer engagement. It’s one of the biggest myths of influencer marketing that needs to be busted.
But long story short, a barter platform will allow you to access other engagement metrics like audience demographics, content views, etc. Detailed insights about influencers can help you make the right decision and move forward with your campaign.
5. All-in-one Platform
Barter platforms are greatly beneficial for brands because they ensure that everything you require to execute a successful campaign is made available to you.
There is no need for confusing multi-channel communication that leads nowhere. From the influencer selection, communication, to approving the content and going live it can all be done on the platform itself.
Leveraging a systematic barter platform has become crucial for brands. Keeping this need in mind, we have designed a platform, Sehaye, to make barter campaigns as hassle-free as possible. It will not only make the process easy & quick but ensure your campaigns are driving engagement and reach.
To learn more, schedule a free demo.