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10 Best Influencer Marketing Campaign Management Tools in 2023

As per recent reports, more than 76% of brands are making strategies to increase their influencer marketing budget in the current year. If your brand is not working with influencers for marketing campaigns, you are not doing it right. However, the good news in the year 2023 is that working with influencers is a lot easier now. All thanks to the new-age influencer marketing tools and their ability to speed up the entire process. 

Why every marketer should use influencer marketing tools:

Influencer marketing tools are a blessing for every marketer and they can harness their true potential by using the appropriate tools. Let us make it easier for you by listing some benefits of influencer marketing campaign tools:

  • An influencer marketing tool is software that helps marketers find the right influencer and reach their goals faster
  • These tools help brands in staying on top of trends. Right from tracking popular hashtags and music to creating viral content with influencers, these tools are a one-stop marketing solution for brands
  • Brands can analyze their completion and compare their progress to create better influencer marketing strategies for successful future campaigns

In this blog, we’ll list the 10 best influencer marketing tools in 2023 and how they can help boost your brand’s popularity.

  1. Creator IQ

How cool is it to have access to an AI-backed influencer marketing platform with a group of creator identification features? Well, you must check out Creator IQ right away. It is an amazing tool to identify relevant influencers for your brand campaigns. Marketers can use its AI-powered system to find the recommended influencer accounts, and useful filters to minimize their search, analyze performance metrics and compare influencer profiles. 

  1. Brandwatch

Brandwatch is a consumer research platform for marketers to understand their audiences, monitor their brand’s popularity (post mentions, etc), and track conversions. It is a reliable tool that can be used across multiple channels to figure out specific keywords, hashtags, and phrases.

  1. Heepsy

This is an AI-powered advanced influencer tool that helps big time in searching for the best influencer to match your brand’s niche. This tool uses filters like location and industry and narrows down your results by keywords, languages, audience demographics and influencer engagement rates.

  1. Influencity

Influencity is a one stop solution and management software that helps marketers find, analyze and organize influencers. This unique tool also helps brands in managing campaigns, measuring results and setting up workflows for the influencers. 

  1. NinjaOutreach

An all-in-one influencer marketing tool NinjaOutreach is vastly used across the world. It provides immediate access to around 30 Million social media influencers and bloggers. This unique tool allows you to look for influencers in your niche by just typing the relevant keywords. Once you enter the keyword, you will get to see the name of hundreds of bloggers. Try it out!

  1. Upfluence 

In case you are looking for an all-around solution to handle your influencer marketing needs, you can easily rely on Upfluence, one of the most popular influencer marketing tools. 

So what makes marketers use this tool?

Upfluence comes with a huge database to help you find and choose the right influencers to manage your marketing campaigns on social media. It helps monitor the performance of the campaigns and identify the top influencers through advanced keyword searches and filters like geo-location, languages, and network metrics. Isn’t it a super cool tool?

  1. BuzzStream

BuzzStream is a super marketing tool that allows marketers to search for relevant influencers and run powerful outreach campaigns. BuzzStream lets you do keyword research and search influencers based on content type, location, and language. Brands can prioritize these results based on metrics and overall ratings. This tool provides complete access to influencers’ online presence and their social profiles.

  1. YouTube BrandConnect (FameBit)

This is a popular influencer marketing tool that focuses on connecting brands with relevant YouTube content creators based on their content requirements. Interestingly, this tool brings you closer to writers, distributors, and producers who have a large number of trustworthy audiences. 

  1. Sprout Social

Sprout Social is a trusted and all-in-one influencer marketing tool that offers social listening features. Sprout’s listening tools can help you analyze and track conversions, industry trends, brand mentions, and industry trends, which eventually help you identify influencers and brand advocates.

  1. Sehaye

Most brands are looking for a single platform that can manage multiple influencer campaigns and this is exactly where Sehaye comes into picture. The Sehaye platform is designed to consolidate creator interactions in one dashboard, which allows brands to keep an eye on multiple campaigns with ease.

Sehaye specializes in barter campaigns and allows you to shortlist influencers, approve the relevant content, analyze the campaign and ship products. This platform is for all business sizes. So drop everything else and scale your influencer marketing game with Sehaye.

So marketers, try these powerful influencer marketing tools to boost your campaign results and make smart business decisions in the future.

Read more : Sehaye

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