10 Ways to Use Barter Campaigns to Grow Your Business

barter campaign, influencer marketing

Barter campaigns are a great way to get started for brands and budding new influencers with influencer marketing. It’s a win-win situation for both parties.  The brands don’t have to commit to spending a huge amount of remunerating the influencers for their service.  And the influencers get to show their creative work with a smaller […]

How to Monetise Your Content as a Social Media Influencer

Monetise Your Content as a Social Media Influencer

We’re sure you are aware that social media is a rapidly growing industry, and with it, the rise of social media influencers! Influencers have really become an essential part of the entire social media world, and they are becoming increasingly influential in shaping the opinions of their audience. But, what exactly is a social media […]

Influencer Marketing Platforms vs Traditional Influencer Marketing

influencer marketing platforms vs traditional influencer marketing

In this digital era, consumers spend the majority of their time with their gadgets. Unlike before, consumers are not enticed by TV, radio ads, billboards, or flyers. Now, they prefer using social media and spend most of their time there consuming content online.  So, the brands need to consider this while deciding their marketing strategy. […]

Influencer Whitelisting: A Quick All You Need to Know Guide

Influencer Whitelisting

Influencer whitelisting is the new junction of the two worlds of organic and paid advertising. Brand collabs, when paid, can collect more data when manufacturers gain support for their customers by organically posting on their social media. In contrast, when it seamlessly identifies top customers through paid advertising, messaging and CTAs, influencers have more creative […]

Barter Campaigns for D2C Brands

barter campaigns for d2c brands

In today’s world, direct-to-consumer (D2C) brands are becoming increasingly popular in the market with customers. These brands offer unique products and services that cater to niche markets. However, with the rise of e-commerce giants such as Amazon and Flipkart, it is becoming all the more challenging for D2C brands to stand out. One creative way […]

5 Tried and Tested Tips to Find Your Niche as an Influencer

find your niche as an influencer

In the new age of social media, Gen-Z is hooked to their phone. Hence, taking advantage of that, brands have started to leverage social media in all the ways possible to promote their brand and grow their online presence. Influencer marketing has become one of the most effective ways for brands to reach their target […]

How Does The Instagram Algorithm Work in 2023?

Instagram's New Algorithm in 2023

Following the Instagram algorithm is the gateway to success for that platform. Master the algorithm, and you can unlock access to more followers and better engagement. The Instagram algorithm is dynamic so you have to keep up with it, in order to stay on top! What is Instagram Algorithm?  The Instagram algorithm is a set […]

Fake Influencers: 3 Ways To Spot Them Every Time 

fake influencers

In recent times, many brands have started to invest a major stake of their marketing spend in influencer marketing. While influencer marketing does get some amazing results it comes with its own set of pros and cons, with influencers fraud being one of them. Influencer fraud simply means working with a fake influencer which is […]

Influencer Analytics: How to Optimise Your Barter Influencer Marketing Campaigns

Influencer Analytics: Optimise Your Barter Campaign

Influencer marketing is one of the most used online customer acquisition strategy. You can find influencers across various platforms, such as Instagram,  Facebook, Youtube, and LinkedIn. They are available in multiple domains like fashion, beauty, home products, lifestyle, and more.  Influencer’s popularity these days is a result of both the trend towards social media-based engagement […]

10 Best Influencer Marketing Campaign Management Tools in 2023

10 Best Influencer Marketing Campaign Management Tools

As per recent reports, more than 76% of brands are making strategies to increase their influencer marketing budget in the current year. If your brand is not working with influencers for marketing campaigns, you are not doing it right. However, the good news in the year 2023 is that working with influencers is a lot […]

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