You have the best product in the market. It’s priced quite competitively, and the quality is top-notch. You are excited to introduce influencer marketing to your digital marketing strategy. However, you don’t have an idea of how to devise a strategy to use and optimise influencer marketing to its fullest.
Well, these questions are standard if you are new to this. The good news here is that it is easier than you think. We are here to share 3 ways to ask an influencer to promote your products, along with some ideas for creating your next influencer marketing strategy.
To begin with, influencer marketing can be done in different ways. There are 3 ways we recommend:
- Create Engaging Content > Advertisements
- Conduct Contests/Giveaways
- Affiliate Marketing
- Create Engaging Content > Advertisements
Content creation is what is ruling the market currently! Advertisements don’t hold on to eyeballs like content does.
Invest in some influencers who can deliver quality content for your brand and run that content for your marketing campaigns.
Create a story, build a relationship, and engage with your audience! And see how you can generate the best returns on your investment.
Some ideas for content creation include:
- Unboxing & Reviewing: We are always curious to see what’s inside our order, even though you were the one who ordered it! Imagine the curiosity of getting something you may not know about. Ask your influencers to record content for the collab. One such idea is to unbox and review the products and provide genuine feedback.
- Share your experience: In the day and age of the internet, word of mouth is still a very prominent way for people to finalise their purchasing decisions. So, ask your influencer to make candid, fun content with which they can share their experience using your product/service. In such a way that your content seems more like a conversation than a scripted video.
- Conduct Contests/Giveaways/Guest Posts
No matter how much you age, we all have loved and would continue to play games and win them! The sportive spirit in many can be triggered by some new game games that can be integrated in the form of a marketing campaign. To name a few,
A) Giveaways: Giveaways are one of the most common campaigns that are simple yet get in mutual benefits.
It simply works by giving your influencer a product/service that they can give to any of their followers. But, how is it gonna help? You make them do a couple of tasks for them to be eligible to contest in this giveaway.
Giveaways bring growth as follows, shares, comments, visitors, etc.
B) Contests: Say you are about to launch a new product/service. You havegot to build curiosity among your audience for its launch. What better than a contest where youwhere in you could give them hints and they guess what your upcoming product/service isservice?
You can design these contests in a hundred different ways the way you need them. This is a great way to keep your audiences engaged and hooked to your brand page and the best part! This will help you gain more engagement for your social media channel!
- Affiliate Marketing
Affiliate Marketing is a great way to work with many influencers at once, and the best part? Pay when only their service benefits you!
Affiliate Marketing goes a long way and is great for those willing to spend on influencer marketing in the long term in a systemic manner. It’s also an excellent choice for influencers, providing them with a passive income choice.
Credits: Influencer Marketing Hub
Conclusion
With Influencer marketing, product marketing possibilities are endless! As the consumers’ buyingconsumers buying decisions are majorly dependent on influencers’ recommendations, brands have an excellent chance to make the best out of this opportunity. Look into these 7 essential factors before picking an influencer for your brand.
Brands have always struggled to do influencer marketing on their own. It’s a matter of time and tremendous effort to find the right influencers, develop the right strategies, execute the campaign, and boost conversions.
Social media is a dynamic platform; you must quickly adapt to it. So, how about you focus on your business, do what you do best, and let Sehaye do what we do best!
Sehaye, is a platform where we help brands connect with influencers and execute marketing campaigns. We have a network of over 100+ influencers. So, what are you thinking? Book your demo call now.
If you are still not convinced to reach out to Sehaye, you can try doing it on your own. Here’s a blog on email templates to reach out to your next or first influencer for influencer marketing. I hope that helps, but if you need help with influencer marketing, you know whom to contact (Say Hi to Sehaye)!
