Brands are constantly looking out for new, innovative ways to connect with their audience. There are a hundred different ways to market your product/ service but a few are not just effective but are also free of cost!
Barter campaigns are one of them! It’s a form of influencer marketing where the brands give influencers products/services for free in exchange for influencer-generated content which can then be used in numerous marketing campaigns. This is a win-win situation for both brands and the influencers!
Why Barter Campaigns over Other Marketing Tactics?
- Barter campaigns cost you almost nothing!
- Improves your brand visibility.
- Helps you achieve a higher reach.
- The best part, these campaigns humanize your brand!
Barter campaigns are one of the most successful tactics when it comes to customer acquisition. Almost any industry could profit from a well-executed influencer marketing campaign however, it’s not one formula that fits well for everyone.
Let’s have a look at the top 5 industries that benefit the most from barter campaigns.
- Fashion, Beauty & Cosmetics
Industries whose products/services focus on achieving a better appearance will 100% benefit from this. That’s why you will always find this category to be always on top of trends on social media channels.
Businesses need to contact influencers and send them their products for free in exchange for content that would be published on both the influencer and the business feed.
In a recent study, it was found that 74% of Gen consumers purchase beauty-based products on content generated by influencers.
Content would usually be on tips, social proof, GRWM, etc.
The current influencers are highly active on social media channels. These channels belong to the digital world. The audience who’s consuming this content are the users of tech.
This makes it a perfect match for influencers to promote gadgets like phones, tablets, laptops, earphones, etc. Tech does not only limit to gadgets but also includes software and applications.
However, when marketing tech products it’s important to pick the right influencer. Say, someone like Technical Guruji or Tech Burner would be a great choice over some fashion influencer who has a much larger audience compared to them.
- Health & Fitness
In the past few years, you might have noticed a sudden spike in the number of healthcare experts who are doing a great job of creating informative content on the Internet.
From Dr Tanaya, who’s a millennial doctor who discusses some of the most taboo topics such as sex, menstruation, etc. To Dr Bhagyashree, who’s an aesthetician. She talks about Skincare, Serums, pharmacy products for skin, etc.
People have started looking into the internet for health queries. Unlike other industries, this industry specifically is a little sensitive. The information given by experts has to be well-researched and accurate or it could lead to serious consequences for both the expert and the audience.
For brands, this is an excellent opportunity to pitch their products, explain their USPs to the expert and ask them to integrate your product/service into the content they usually create.
- Travel & Lifestyle
Travel influencers have changed the way people travel as social media has a great impact on the common consumer.
Travel influencers can be further segregated into different segments. Some influences specialize in budget travel whilst others have created their niche in exclusive, luxury travel experiences.
Brands that are in the Travel and hospitality business can benefit in abundance from these influencers.
You can consider inviting them to your property and ask them to vlog their experience. You can collaborate with them for giveaways and give vouchers for your property as gifts, etc. By sharing this on their page, the influencer helps you build credibility and brand awareness.
- Food & Beverage
Food is one of those things that you need to experience yourself. Everyone needs food for their survival but indulging in a scrumptious meal or a pop-up is different.
You have at least a dozen food bloggers from every city who go to restaurants, have their meals there, and give feedback or upload videos of their reviews.
Restaurant owners can reach out to a couple of good food bloggers in their region and invite them for a meal. In exchange for a free meal, they can ask them to do a reel or write feedback about their experience at that restaurant.
If you are one of the 5 industries mentioned above and are still not prioritizing influencer marketing then it’s high time you start leveraging the power influencers and social media hold.
If you feel you are not well-versed with the social trends and have a hard time finding the right influencers. Then check out, Sehaye!
Sehaye is a tech-enabled platform that helps people like you spot the best influences for your marketing campaign. Execute your next influencer marketing campaign without any hassle with Sehaye. Book your Demo Call now!