In recent times, influencer marketing has become a powerful tool for businesses to drive engagement and reach their target audiences. As the industry continues to evolve, staying on top of the latest influencer marketing trends is important to ensure you get the most out of your campaigns.
All of this means being aware as a brand of any new and emerging social media platforms, experimenting with different types of content, and discovering novel ways to engage with your target audience.
In this article, we will break down the top 10 influencer marketing trends that are going to be huge in 2023. From the growing importance of nano and micro-influencers to how coming up with real and unique content is the new big thing, we’ve got you covered!
1. Micro-Influencers & Nano-Influencers:
As the name implies, micro-influencers are influencers with smaller followings, usually between 10,000 and 50,000 followers whereas nano-influencers are even lesser than that, as their followers are usually between 1,000 to 10,000 followers. However, their influence is still powerful as their audiences are more engaged and trusting. They’re also typically more affordable than bigger influencers, making them a great option for brands on a budget who want to invest in influencer marketing.
2. Emphasis on storytelling:
Do you want your target audience to relate to the content you put out there? Well, then you need to ensure that you capture their attention and make your content appealing. Focusing on storytelling will help you out with that. Now, what exactly is storytelling for a brand?
Storytelling is a widely popular marketing approach that gets into the foundational human need to connect with others through a relatable story. And if your story is good enough for your audience, you’re likely to make a bigger buck out of that.
3. More focus on real & unique content:
In the last few years, there has also been an increased emphasis on creating original, unique content. As people turn to social media to connect with others during the lockdown, they get bored with the same old recycled content, especially during the pandemic. This had an impactful change on the content influencers share, as they’re no longer focused on creating just content, but on original content that builds a relationship with their followers, building on the trust factor.
4. Short-form video content:
In today’s fast-paced world, people have begun to consume short-form content much more than traditional long-form content. In fact, it has also become one of the most popular marketing tools for brands across various platforms such as YouTube, Instagram, etc. This trend is predicted to continue in 2023, especially in the domain of influencer marketing. You will find brands of all kinds are jumping into the bandwagon of making short-form videos.
5. AI-Powered Influencer Marketing:
AI-powered influencer marketing has the potential to revolutionise the industry. By leveraging AI, you can quickly identify influencers who are a good fit for your brand, track the performance of your campaigns, and optimise your strategy in real time. You can also easily keep track of influencer analytics.
6. Influencer Marketplaces:
Influencer marketplaces are a great way to find influencers that are a good fit for your brand. By partnering with an influencer marketplace, you can easily search for influencers based on their demographics, interests, and location, allowing you to find the perfect influencer for your campaign. Brands love this influencer marketing trend, as it helps them choose the right set of influencers, and drive views, engagement, and traffic.
7. Increased partnerships between Influencers and brands:
The latest trends in influencer marketing is also affecting the relationship between influencers and brands. Many brands now see the benefits of working with influencers who can get their message across to their target audiences quickly and clearly.
So, names of all shapes and sizes are invested in the job market, not big players. Now that the market is saturated, it’s easier to find influencers who match your specific goals and whose values match your goals and competitors.
8. Increased agency-based solutions:
Today, brand dynamics are more concerned with studying influencers or creating an idea that fits their business needs. Instead, they use a sign-up model with a well-known influencer marketing platform that takes care of everything for them. By doing this, the brand will save time and money and gain access to the most valuable people who will customize the content to promote their brand. In 2023, this could turn into another trend.
9. Influencers will use strategic management.
Brands have begun to partner up with Social Media Influencers (SMIs) as a marketing communications strategy to capture Online Word of Mouth. However, the new model that can be seen is that brands give creative control to influencers so that their processes are successful. Influencers will use their skills to create stories for communication and content creation as well as edit their stories.
10. AR and VR:
Augmented reality (AR) and virtual reality (VR) are gaining traction in the influencer marketing space. By leveraging AR and VR, you can create an immersive, engaging experience for your audience. It is slowly but steadily gaining traction in the mainstream media.
With this, we come to the end of our article on the Top 10 influencer marketing trends to try out if you’re a brand looking to grow online! Also read influencer marketing campaign ideas you should try out if you’re looking to incorporate some fresh new ideas.
To get the most out of your campaigns, it’s important to stay on top of the latest trends and use the right tools. At Sehaye, Indias’ first tech-enabled influencer marketing platform, we guarantee complete control to ensure your influencer marketing campaign turns out exactly what you envisioned! We have a team who is committed to your growth, providing the best solutions when needed!
For more information, you can check out our quick guide that will take you through the process of finding the best influencers to represent your brand.
Get in touch with us today!